Cookie Policy

1. About this Cookie Policy

This Cookie Policy explains how Cardies (“we”, “us” or “our”) uses cookies and similar technologies when you visit cardies.co.za.

Cookies help us operate the website, understand how visitors use it, improve website performance and measure the effectiveness of our marketing activities.

This policy should be read together with our Privacy Policy and any other applicable terms published on the Cardies website.

2. What are cookies?

Cookies are small text files that are stored on your device when you visit a website.

Some cookies are required for a website to work correctly, while others help website owners understand how the site is being used, remember preferences or measure advertising and marketing activity.

Similar technologies, such as tracking pixels and tags, may also be used for these purposes.

3. How Cardies uses cookies

Cardies may use cookies and similar technologies to:

• keep the website functioning correctly and securely;
• remember cookie and consent preferences;
• understand how visitors use the website;
• measure website traffic and engagement;
• understand which pages and products visitors are interested in;
• measure navigation, CTA, telephone, social and store-location clicks;
• measure how far visitors scroll through key pages;
• identify technical issues and improve the website experience;
• understand how visitors arrive on the website; and
• measure the effectiveness of digital advertising and marketing campaigns.

4. Types of cookies we use

Strictly Necessary Cookies

These cookies are required for the website to operate securely and correctly.

They may be used for website security, administration, consent preferences and other essential functionality. Because these cookies are necessary for the website to work, they cannot always be disabled through the website's cookie settings.

Cardies uses website and security technology, including WordPress and Wordfence, which may use essential cookies or similar technologies to protect the website from malicious activity and unauthorised access.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with the Cardies website.

We use Google Analytics 4 (GA4) to collect website usage information such as:

• pages viewed;
• sessions and users;
• general geographic location;
• device and browser type;
• traffic source;
• scroll depth;
• navigation activity;
• CTA clicks;
• phone and other contact clicks;
• social-media clicks; and
• store-location interactions.

This information helps us understand which areas of the website are useful to visitors and where the website can be improved.

Google Analytics commonly uses cookies beginning with names such as _ga.

Website Experience and Behaviour Analytics

We use Microsoft Clarity to help us understand how visitors interact with the website.

Clarity may collect information about user interactions such as clicks, scrolling and how visitors move through pages. This information helps us identify usability issues and improve the website experience.

Clarity may use cookies including _clck and _clsk.

Advertising and Marketing Cookies

With the appropriate cookie preferences, advertising technologies may be used to understand whether marketing campaigns are successfully driving visitors to the Cardies website.

Meta Pixel
Used to measure website visits and interactions that may be associated with advertising on Meta platforms such as Facebook and Instagram. Meta may use cookies such as _fbp.

TikTok Pixel
Used to measure website activity associated with TikTok advertising and to understand campaign performance. TikTok may use cookies or similar technologies such as _ttp.

These providers may process information according to their own privacy and cookie policies.

5. Summary of technologies used

6. Cookie consent

Where applicable, non-essential analytics and marketing technologies are managed according to the cookie preferences selected by the visitor.

You can accept or reject the available categories through the cookie consent options displayed on the website.

Your choice can be changed at any time through the website's cookie settings, where available.

Disabling certain cookies may affect the information available to us about how the website is being used, but should not prevent access to the core Cardies website.

7. Managing cookies through your browser

You can also control or delete cookies through your web browser.

Most browsers allow you to:

• view stored cookies;
• delete cookies;
• block specific cookies;
• block third-party cookies; or
• block all cookies.

Please note that blocking strictly necessary cookies may affect how some website functionality works.

8. Third-party services

Some cookies and tracking technologies used on cardies.co.za are provided by third parties such as Google, Microsoft, Meta and TikTok.

Information collected through these technologies may be processed by those providers outside South Africa, subject to their own privacy practices and applicable data-protection requirements.

Cardies does not control how third-party providers independently use information once it is processed within their platforms. Visitors are encouraged to review the privacy and cookie information provided by these services.

9. Personal information

Information collected through cookies or similar technologies may constitute personal information where it can identify, relate to or be associated with an identifiable person.

Cardies processes personal information in accordance with applicable South African data-protection legislation, including the Protection of Personal Information Act 4 of 2013 (POPIA).

For more information about how Cardies collects, uses and protects personal information, please refer to our Privacy Policy.

10. Changes to this Cookie Policy

We may update this Cookie Policy when our website, tracking technologies or legal requirements change.

The latest version will always be published on cardies.co.za, with the date of the most recent update shown at the top of this policy.

11. Contact us

If you have questions about this Cookie Policy, the use of cookies on the Cardies website or the processing of your personal information, please contact Cardies.